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loon

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Project Loon and Wing become full-fledged Alphabet companies

As part of Google's big 2015 reorganization, many of the divisions tucked away inside Google became their own companies under the Alphabet umbrella. For example, the Google X's self-driving car project became Waymo. Now, two more wacky former Google projects are getting the same opportunity. Project Wing and Loon are both becoming Alphabet businesses.

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Moonshot 'Project Loon' Official – Google Will Set The Internet Adrift 'On The Stratospheric Winds' Using Balloons

"Many people don't realize … the majority of the world is not connected to the internet. How do we get cost-effective, inexpensive, and reliable connectivity to the remaining 5 or 6 billion people who don't have it?"

Chief Technical Architect Rich DeVaul poses this question in introducing the technology behind Project Loon – the newly (officially) announced project from Google X that aims to bring internet connectivity to "rural, remote, and underserviced areas," as well as those affected by natural disasters. The project doesn't seek to do this with a hulking wired infrastructure, however. No, Google plans to do this using the "effortless elegance" of balloons, combined with the power of stratospheric wind.

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