Phishing attempts involve a lot of trickery. You think you got an email from your colleague at androidpolice.com when you really received it from someone at androidpollce.com. Or you mistype one letter in a URL and you're taken to a site that looks exactly the same, but isn't the one you wanted. One minute later you've entered your email, password, and maybe credit card on an unknown site and your details have been stolen for good. Even the best of us (and the most tech-savvy and aware) can miss a small letter change, so it only makes sense that there's a more automated and systematic check that could save us from these situations.

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