Netflix is now banking on its newer markets as growth in the US has halted amidst rising competition from up-and-coming, cash-rich services like Disney+ and Apple TV+. It’s been exploiting the growth potential in several Asian markets by releasing more regional content and targeting the untapped market section with a cheaper mobile-only plan. The company is also seemingly willing to get more aggressive with its subscription tiers as it’s testing discounted, long-duration plans with a small user group in the Indian market.

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