Since Apple released the AirPods, true wireless earbuds have been the trend. The company later continued to innovate, with the introduction of the AirPods Pro, which feature active noise cancelation, a functionality that was quite rare on small buds back then. Sony came to the party in July 2019, with its WF-1000XM3, which have remained the AirPod Pro's only serious competitor for a while. However, many brands have unveiled true wireless buds with ANC lately, including Sennheiser, Audio-TechnicaPanasonic, and Jabra. Yamaha is finally joining the game with the announcement of its own range.

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