Anker's naming strategy is a little confusing. One day the company was using "Soundcore" for its audio products, the next it introduced the "Zolo" sub-brand for its Liberty and Liberty+ true wireless earbuds, and finally it seemingly went back to Soundcore for the Liberty Air. But there's now a new Zolo branded product, which is an upgraded version of the original Liberty, still costing $99, but with one massive improvement: an 8-hour battery life on a single charge, and a bonkers 100-hour battery life with the charging case.
Read MoreAnker quietly upgrades the $99 Zolo Liberty true wireless earbuds to last 100 hours with their charging case
[Deal Alert] True wireless earbuds: ZOLO Liberty for $79 ($20 off) and ZOLO Liberty+ $119 ($30 off) at Amazon w/ coupon
Anker only recently moved into the competitive Bluetooth headphone space. Last year the company created a very successful Kickstarter for its Liberty+ headphones, and now those of us unlucky enough to miss out on that early bird pricing can get in on the action, too. Both the Liberty+ and Liberty are now discounted on Amazon via coupon codes, for a mere $79 and $119, respectively.
Read MoreAnker's Bluetooth 5.0 Zolo Liberty+ earbuds will be available later this month for $149.99
With headphone jacks slowly starting to disappear from high-end smartphones, the market for Bluetooth headphones stands to become much busier in the coming months and years. Thankfully, Bluetooth 5.0 is finally here with more reliable connections capable of delivering consistent audio. One of the first products to ship with the new protocol – the very first total wireless earbud – is the Zolo Liberty+ from Anker, an upgrade to its Bluetooth 4.1 earbuds that went on sale towards the end of last year.
Read MoreZolo Liberty+ by Anker blasts through its Kickstarter goal
The main reason headphone jacks remain a staple of most phones is because they work. There's no pairing and re-paring, or worrying about how much longer the batteries in your earbuds will last. Anker's new "apprentice brand," Zolo, is trying to make Bluetooth earbuds without any compromises. The Kickstarter for Zolo's Liberty+ earbuds was revealed yesterday, and it has already passed its funding goal ten times over.
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