LG's G2 was one of the most cultishly-loved smartphones of 2013, to an extent that, frankly, befuddled me. It had a terribly ugly software layer, felt cheaply built, and ticked almost no boxes in terms of innovation. The G2 was a specification junkie's wet dream, and that's exactly the sort of buyer the phone ended up attracting. Appearance, software features, and design aren't high on such people's lists.

Even in the face of criticism, though, success with a group like that isn't something you just let go.

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