Moment continues to build out the selection of accessories designed for smartphone photographers and videographers. Last year brought the launch of a special filter mount designed to adapt 62mm filters, but it only fit on top of Moment's lenses. But for those times when you want the original perspective provided by your smartphone camera, or maybe you don't want to travel with a huge filter on the front of your phone, Moment is now launching a new mount and a line of smaller 37mm filters that attach directly to their Photo Cases.
Smartphone filmographers were treated to something special when Moment began shipping its new anamorphic lens to Kickstarter backers back in August. For those that aren't familiar with anamorphic lenses, they allow a camera with a square-ish sensor (4:3 aspect ratio) to capture a widescreen image, 2.40:1 in this case. This is done by ("squeezing") optically compressing an image on a single axis. The footage can be "de-squeezed" or stretched afterward to look normal.
Moment originally launched with a Kickstarter campaign back in 2014, featuring a pair of lenses and a stick-on mounting plate. But these days, Moment cases and lenses have become some of the top accessories for those aiming to get a stylish look on their phones and more control over their photos. Today, Moment is launching a newly updated 58mm Tele lens designed to work with the latest smartphones, including those with dual-camera configurations.
Technology always trickles down to less and less important uses over time. Case in point: speech recognition. It was, at one time, futuristic and incredible that computers could understand us, but now it's just kind of a given. In keeping with its trajectory of increasing mundanity, speech recognition has made its way to perhaps the most frivolous use case of all: Snapchat lenses. (They're actually pretty neat, though.)
When Google launched the Pixel 2, there was quite a bit of talk about a little lens maker named Moment. Get it, 'little lens' maker... I'll show myself out. The company made a name for itself with the iPhone crowd, but over the last couple of years the product line has expanded to include some of our favorite Android phones, like the Galaxy S8 and S9, Note 8, and both Pixel generations (and sizes). Now Moment is stepping into the Play Store with its own camera app.
Moment's made a name for itself creating lenses for smartphones (which we just published a review of today, by the way), but the company is now venturing into a new segment: filmmaking. This campaign is being kickstarted (pun not intended) by a $149 anamorphic lens, and the results look pretty impressive. That's probably how the Kickstarter already has over $370,000 (and climbing) in funding on a $50,000 goal.
The cameras on smartphones are getting ridiculously good --- good to the point that most households don't even own standalone cameras anymore. But given the dimensions that phone cameras are restricted to, they're not as flexible as something like a mirrorless or DSLR with interchangeable lenses. That's where Moment comes in. The company offers a small collection of lenses that can be individually purchased and attached to its Photo Cases, which are available for a variety of phones.
Of course, this isn't the first time that someone has come up with the idea of attaching lenses to phones. There are loads of cheap solutions on Amazon, though none are as high-quality and cohesive.
If you've heard of Leica, then you probably know your way around a nice camera... or at least a very expensive one. The German manufacturer, a private company that's over 150 years old, specializes in extremely well-crafted point-and-shoot and swappable lens cameras, plus lenses for a few other camera makers. With prices that start at around $1000 for the cheapest models and go up to over 20 grand for specialty and professional cameras, they're generally restricted to the most extravagant of luxury buyers or career photographers.
It's interesting, then, that Leica has announced a "strategic partnership" with Huawei, China's biggest smartphone manufacturer and a rising player on the world stage.
The Google Glass team knows that if you're thinking about mounting a computer on your face, you should do it with some style. Today, Google and the Luxottica Group announced a partnership that will see the two companies working together to design stylish and comfortable frames to pair with Google Glass. This follows the the Glass team's own Titanium line of frames launched back in January.
The Luxottica Group owns, manufactures, and distributes famous brands such as Oakley, Ray-Ban, and Persol. The company is also responsible for manufacturing frames for several top designers like DKNY, Versace, Prada, Dolce & Gabbana, and many others.
Questions about Google Glass and conventional prescription glasses have been flying since the project was announced, but Google finally seem ready to initiate a program to make the two come into conjunction. The Glass team announced frames for prescription lenses and sunglasses for Glass on Google+, along with a glitzy video. The titanium glasses frames will be put up for order exclusively to Glass Explorers later today.
Unfortunately, the solution that Google has presented isn't one size fits all - you'll have to choose from a selection of four standard frames (Split, Thin, Bold, Curve) and order lenses to fit. The titanium frames are pretty pricey as well, with a uniform cost of $225, or $150 for the sunglasses.