Every kid loves Legos, and most people in general have loved Legos at one point in their life (the only exception are people who were never kids). It's one of those toys that has stood the test of time – kids have not only enjoyed, but basically obsessed over Legos for more than 60 years. That's pretty impressive.
One of the reasons why Lego has been able to maintain popularity is because it's constantly evolving as a toy. Read More
For kids, deep internal conflict may consist of deciding whether to play with toys or something virtual and flashy. Even in our youth, there simply isn't enough time in the day for everything. Yet LEGO has an answer. With its new FUSION line of products, children (both young and old) can take physical blocks and create things that come to life inside of a tablet or certain phones. To launch the brand, LEGO has dropped three apps into the Play Store. Read More