As 2019 ends and we enter a new decade, I felt the story of OnePlus deserved a bit more examination. In an email interview with CMO Kyle Kiang, I probed the history of a company that is often as shocking in its successes as it is in its marketing misfires. As it crests its sixth year as a smartphone vendor, it's more competitive than ever, coming a long way from the days when it could barely manage to build enough $349 OnePlus Ones using a tightly controlled and very annoying invitation system.

OnePlus has also transformed in ways I don't believe any of us predicted, going from a scrappy, value-first smartphone maker to a legitimate competitor in a field that includes some of the world's most recognizable brands: Samsung, Apple, and Google.

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