When an app reaches 100 million downloads, it's usually very easy to see why. Often it's an app whose popularity is clear, but sometimes it's a little harder to see why. That might be the case with the Google Indic Keyboard. At first glance, it's understandable as Indic languages cover numerous countries in the Indian subcontinent, the population of which is massive. What's surprising about it is that Gboard has surpassed the Indic Keyboard in every way, and yet people are still going for an option with fewer features.