Johnny Shih, ASUS's enthusiastic chairman, today introduced the ZenFone 3 to the world (even though we reported on the ZenFone 4, 5, and 6 two years ago). Alongside the standard ZenFone 3, there are two other variants; the Deluxe and the Ultra.

ZenFone 3

The ZenFone 3 is certainly a pretty phone. As with other ASUS products, it keeps the spun aluminum design, with glass covering the metal. A 5.5-inch 1080p display adorns the front of the device. ASUS is boasting a 77% screen-to-body ratio, which is impressive - it's stuck with the ZenFone 2's capacitive, hardware buttons too, utilising that bottom bezel space.

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