T-Mobile likes to do stuff to make other carriers look bad, then John Legere likes to talk about how it makes the other carriers look bad. I like this. In fact, if T-Mobile's coverage wasn't so awful, I might even switch. Today, the company launched another thing to make other carriers look bad, called "SCORE!" This new program aims to help users save money on new phones, because everyone hates to pay full price.
When a cell phone carrier wants you to sign a two-year contract or tries to sell you a phone for cheap on a financing plan, there's usually an asterisk at the end of the offer. To take part, you need to have good credit, which is typically defined by a third-party bureau. Building credit takes a long time, and it's easy to ruin, leaving large numbers of Americans with less than stellar scores.
Sometimes you have to wonder if bombastic T-Mobile CEO John Legere actually believes the hyperbolically aggressive language he spews at his competitors. Then you watch something like this "Uncarrier Holiday" video, and you no longer have to wonder. This man appears to have a plush ornament of himself on his Christmas tree.
Legere doesn't tell us anything we don't already know as he lambasts AT&T, Verizon, and Sprint while rhyming about T-Mobile's speed, rollover data, and customer service.
In his usual bombastic way, T-Mobile CEO John Legere has written up a recap of T-Mobile last quarter, and it's all good news. Well, he might not tell us the bad news if there was any, but what we do know is that T-Mobile is on a roll with the Uncarrier program.
In an angsty blog post today eviscerating the prices AT&T and other carriers charge for family plans, T-Mobile CEO John Legere announced that his company was going to provide customers with even more bang for their buck. From July 30th through September, the carrier will offer a family of four up to 10GB of data for $100. For people who sign up during this time, these rates will last until 2016.
T-Mobile generally provides each line with 1GB of data at that price, but this plan will bump that up to 2.5GB, making this is a discount somewhere in the ballpark of $30 a month (T-Mobile's site doesn't yet allow customers to sign up for 2.5GB of data a line, instead jumping from 1GB to 3GB, making the closest equivalent I can work out 3GB + 3GB + 3GB + 1GB for a total of $130 a month).
Listen, I'm not going to one-up John Legere, the man is a living legend in mobile. He seemingly came out of nowhere, and is actively disrupting an industry in the US we had all believed was nigh-undisruptable. (Note: undisruptable is not a word, but it should be, because any word necessary to describe John Legere should, by definition, be a word.)
Gather your grains of salt, but the Wall Street Journal is reporting that Sprint is considering making a buyout offer for T-Mobile come the first half of 2014, to the tune of $20 billion. While that probably sounds good on paper, it's not nearly as much AT&T offered back in 2011, at a whopping $39 billion - making Sprint's bid half of what AT&T thought T-Mobile was worth 2 years ago.
How did we ever live before the days of PR-run social media accounts for major corporations and CEOs of said corporations randomly engaging in internet sabre-rattling with competitors? This truly is a golden age, and AT&T, T-Mobile, and John Legere reminded us of that fact yesterday, when the three got into it over a disgruntled AT&T subscriber ready to head for pinker pastures. Jay Rooney, the subscriber in question, tweeted the following yesterday around 11AM:
So let's say you own a phone store, and your store has a logo that's a sort of distinct shade of magenta that you use on a lot of stuff. Let's say some guy down the street opens a competing phone store, and his logo is an almost sort of similar shade of magenta, but not really the same. And his logo otherwise doesn't look like yours, really at all. Do you: A.)