As mobile bloggers, watching national carriers with revenue in the billions snip at each other like gossiping high school students is the closest thing we have to a spectator sport. Between Sprint hiring Verizon's old spokesman, T-Mobile continuing its cloying David-versus-Goliath narrative, and Verizon using textbook straw man attacks against both of them in all those Jaime Foxx spots, we can hardly make the popcorn fast enough.
Every couple of months or so, T-Mobile CEO John Legere emerges from his fortress of solitude to directly address mobile consumers with a rant against his competitors. This time he's addressing specific points from Verizon's latest ad campaign. Read More
Starting on September 6th, new T-Mobile postpaid subscribers or current postpaid customers looking to change their plan will have exactly one choice: the ONE plan. T-Mobile is dramatically simplifying its [admittedly, confusing at times] plan structure for individuals and families by introducing literally one plan. Again: the ONE plan. It works like this - as you can see in detail in our post on the news - but let me give you the flyby version.
As an individual, you'd pay $70 per month for the ONE plan. Unlimited talk, text, and data. Sounds nice! And simple. But the strings attached aren't so much strings as structural-grade steel cables. Read More
Well, that didn't take long: after reports from many T-Mobile users on Twitter that they were unable to receive their free Domino's pizza on T-Mobile Tuesday because of promotional limits, Domino's has suspended its support of the program indefinitely. The decision is detailed in an internal Domino's memo that, surprisingly, T-Mobile CEO John Legere himself published in an apparent attempt to get out ahead of the news. Read More
T-Mobile's Uncarrier 11 event just happened, and there were no surprises. Well, there were technically surprises, but not for anyone who pays attention to carrier rumors. The details we had previously are an exact match for what T-Mobile CEO John Legere announced. The company is handing out free stock to customers, plus you will continue getting free stuff via the new Tmo app every week. Read More
Love it or hate it, T-Mobile's crusade against other wireless carriers, has given us a lot of chuckles, maybe some good laughs, and probably a healthy dose of groans and cringes. This last attempt, I think, falls on the innocuous side of the equation, quirky enough to be interesting for us to cover without being too distasteful or annoying.
Writing on T-Mobile's blog, John Legere compared AT&T to the Evil Empire and cited its dark methods of detaining customers and its pathological need to dominate and control and keep everything secret as the reason why its powers are akin to the Death Star. Read More
In the past day or two, you probably heard something along the lines of: "AT&T and Verizon are "throttling" Netflix." Originally, John Legere, CEO of T-Mobile, made a claim that led to such statements. Many outlets ran with the story, but AT&T and Verizon quickly and flatly denied any claim of throttling Netflix content - and AT&T and Verizon aren't exactly likely to lie about something like that in a public statement. This seemingly put Legere in a corner: did John have bad information? Well, it turns out the situation is a little more complex than all that, and while what John Legere said was technically true, it doesn't exactly ring that way in the practical sense. Read More
Okay, dummy. John Legere has been explaining Binge On to you for days, and you still don't agree with him that it's the best thing since sliced bread? Well, he's just going to tell you about Binge On again using the exact same words he's been using so far. These words are available on the T-Mobile newsroom site, where he can carefully craft an expletive-free message and apologize to the EFF. Read More
T-Mobile and its outspoken CEO John Legere are taking an uncharacteristically defensive posture after questions arose about how the new Binge On video service throttles data. The fallout from Legere's EFF interaction yesterday is still going on, and it looks like it has cost T-Mobile a Binge On partner. Video commercial streaming service 4stream.tv has notified T-Mobile that it's pulling out of Binge On in protest of Legere's comments about the EFF. Read More
T-Mobile CEO John Legere gets away with the bombastic attitude and casual swearing largely because people like what T-Mobile has been doing. However, it looks like John might have miscalculated with Binge On. Following the video defense he posted earlier today, Legere started doing an impromptu Q&A on Twitter. He made the mistake of asking, "Who the fuck are you?" of the EFF. Now, the internet is letting him know. Read More
Big companies like to put their names on places where a lot of people go. It's a sign that they're big. It's a form of advertising that people can't turn off. Every time you go to an event, you type in the company's name followed by the words "Center" or "Arena," and there you are.
T-Mobile wanted some of that action, and now it has an arena of its own. According to USA Today, the company has reached a deal with MGM Resorts International to sponsor the new 20,000 seat arena set to open in Las Vegas in the spring. Read More