MWC Shanghai started today and Samsung is on the floor making some announcements. The first one is the growth of its ISOCELL technology to become a standalone image sensor brand, with 4 new sub-brands that cater to different devices and markets. The aim is to make it easier for customers to recognize the main strength and features of future devices' cameras.

The 4 sub-brands are Bright for great low-light images, Fast for quick autofocus even in the dark, Slim for thin sensors that still deliver great photos in slim devices, and Dual which have combinations of different sensors to bring multiple features in one device.

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