Imagine being Motorola right now.

You haven’t launched a proper flagship phone in years. A long time ago, you captured the world’s attention, but those glory days are behind you. Your knees ache, your back aches, your Mods ache. You’re just not the vibrant, nimble smartphone manufacturer that you used to be. These days you get by selling serviceable entry level and mid-range phones.

But wouldn’t it be great to try again? To shoot for the moon and land among the stars? So, you get to work. You know it can take a couple years to get a new kind of smartphone off the ground.

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