At today's glitzy Unpacked event in San Francisco, Samsung unveiled a raft of new products, some of which are mostly aspirational for the time being. One device the company will hope to sell a boatload of in the coming months is the Galaxy S10e, a new cheaper variant in the popular series. It's a departure from the norm for Samsung, and a response to growing consumer unrest at the rising price of high-end flagship phones. It also serves to counter Apple's more affordable iPhone XR, obvious from the identical $749 starting price and variety of bright colors being made available. Read More
Last year, Apple's iPhone X literally changed how the company's customers used their phones, dropping such steadfast design choices as the home button and fingerprint sensor in pursuit of that all-screen dream. Yesterday's announcement wasn't as shocking, but it did democratize 2017's changes with the new, more affordable iPhone XR. In its own way, Apple is set yet again to change how its customers use its phones by delivering most of its flagship features at a new, more palatable price. Read More
For years, fans and analysts alike have clamored for Apple to release a proper "mid-range" iPhone. Today, they finally got what they wanted - sort of. The new iPhone Xr represents an entirely new direction for the iPhone lineup, and one that poses a serious threat to "flagship" tier Android phones that lurk anywhere above its $749 MSRP.
While you may be thinking "there's nothing 'mid-range' about $749," be reminded that the iPhone Xs and Xs Max cost $1000 and $1100, respectively, making the all-new Xr a fairly significant price cut in Apple terms. It's also not even the smallest iPhone: the Xr features a 6.1" LCD (the Xs is a 5.8" OLED, the Max is 6.5") that Apple claims will wipe the floor with any other in terms of color accuracy, and given their history, I believe them. Read More