For all the traction China’s many smartphone brands have gained globally in the past decade, it’s in China itself where they remain most popular. And for good reason: because Chinese consumers don’t have access to many Western products or services. Xiaomi is one of the most popular smartphone brands in China, and while the unique market in that country has encouraged the company to think differently than its more global rivals in some ways, its latest smartphone strikes me as one built by China, for China. There’s nothing wrong with that in and of itself, but it makes me question just what Xiaomi’s pitch to the rest of the world will be, or if the company’s phones will ever matter outside a few, select regions.

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