As with every iPhone release over the past four years, your average Android fan is probably summing up today's announcement with a big "so what?" In truth, it's an understandable, if predictable, reaction: Apple has quickly gained a reputation in the smartphone community for turning last year's (or the year before that) features into this year's thing you totally won't believe.

As a lumbering multi-hundred-billion dollar consumer product giant, though, Apple has lost the luxury of disrupting a market it took into the mainstream, and has in recent years moved more and more to the conservative side of the smartphone market, calibrating and refining on a basic hardware premise we've all been familiar with since the iPhone 4: one phone, one size, three storage options, and a dogged refusal to give in to market "trends" it didn't agree with.