Among the announcements made yesterday by Google at GDC, one feature nearly slipped under our radar: a new "test channel" on the Play Store. Previously, developers could either release apps directly to the public, either test them via an alpha or beta channel. Now a new channel is available, preceding even the alpha, under the "test channel" name. It's specifically made for internal tests, letting developers quickly deploy their new app or update to select users through the Store without having to send them the APK file manually.

Developers can invite up to 100 trusted users, by email, to be part of the test.

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