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instagram shopping

5

Instagram expands shopping features in Stories and Explore

Instagram expands shopping features in Stories and Explore

Instagram is making it easier for users to buy the stuff they see brands post in Stories. The photo-sharing platform started testing the Shopping in Stories feature in June; as of today, it's available to businesses based in 46 countries. There's also a new Shopping channel prominently featured in Explore.

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4

Instagram is expanding its shopping feature to more merchants

Instagram is expanding its shopping feature to more merchants

Instagram isn't just for pictures of food and selfies with 10 filters - it's also a key advertising avenue for brands and companies. The social network started displaying ads in 2013, and started allowing certain partners to tag pictures with purchase links last year. Now, Facebook is partnering with BigCommerce to make shopping links more widely available.

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