I think it's safe to say that short-form video content reached the pinnacle of popularity this year. Seeing TikTok's wild success, competing platforms such as YouTube and Instagram were quick to jump on the bandwagon with Shorts and Reels, respectively. It seems like even Google doesn't want to miss out on getting a piece of the pie as the search giant is expanding its carousel of short videos in mobile search results to include content from more sources.
After successfully cloning Snapchat's Stories, Instagram is pushing hard to break into the next market. Not too long ago, it introduced its TikTok copy Reels, which is currently rolling out to users worldwide. To put the new format front and center, Instagram has formally announced that it will now get a fixed place in the bottom bar along with a new Shop section.
This story was originally published and last updated .
Instagram, and then all of Facebook, famously and shamelessly copied the feature that made Snapchat stand out of the crowd: Stories. Now, Instagram is turning its attention toward the latest hot social media platform, TikTok, and has released its own take on it called Reels. The feature, which has been in testing since at least November and seeded to Brazil, is now available globally.