Most 360 camera aficionados know that Insta360 is one of the top players in the game. After a shy start, the company made some great cams, starting with the One, then One X, and finally the modular One R. Now it's releasing an updated One X2, keeping the simplicity of the form factor, but adding many of the cool and powerful features of the One R, and sticking to the same price range at $430.
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Insta360 has made a name for itself in the enthusiast 360 camera market thanks to a line of consistently excellent products that culminated in the One X in 2018, possibly the most lauded 360 cam of its time. The company came back in 2020 with a more ambitious project: a modular cam that can transform from an action shooter to a 360 cam — and other potential form factors — in a snap.
But in aiming to do everything and in trying to copy the GoPro so much, the company has introduced a long list of compromises that didn't plague its previous offerings.
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A 360-degree camera remains a commodity to this day, but those who have tried one and really looked at all the ways it can be used won't stop singing its praises. For video, a 360 cam lets you shoot without worrying about framing or angle, for still pics it forces you to think about creative places and perspectives. Not to mention all the fun effects you can create with it and the flying drone viewpoint it can generate. If you'd like to test the waters or if you're looking to upgrade your existing 360 gear, you're in luck because Insta360 has a bunch of nice summer deals.
Read MoreIn the span of a few years, Insta360 has made itself a name in the 360 camera space thanks to an excellent balance between specs, image and video quality, funky additional features, and price. After a small detour with the Insta360 GO, the company is now back with its most ambitious 360 and action cam to date, the One R.
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Action cameras had their day, but now a lot of attention has shifted to 360 cameras for their ability to capture everything without worrying about keeping the camera pointed in the right direction. When Insta360 launched its flagship model, the One X, it became the camera to beat. Like many other companies, the Black Friday deals have been rolling, and Insta360 is no different. You can pick up just about everything from the online store for a discount through the end of Cyber Monday.
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Insta360 has built a name for itself in the niche 360-degree camera space thanks to the One X, Pro, and EVO, but the company is ready to take on smaller perspectives. Building on its signature stabilization algorithms is the new Insta360 GO, a super tiny action cam. How tiny? It weighs 0.65oz (18.3g) and looks as big as a thumb tip.
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Insta360 just launched the EVO, a foldable all-in-one 180°, 360°, and 3D camera. Meant for capturing all of life's wacky moments (where normal cameras are simply inadequate), EVO is compatible with both Android and iOS and can be yours for $419.99.
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Depending on the tech circle you're in, 360 cameras may either be the most superfluous fad or the coolest thing. I used to be in the former camp and my LG 360 Cam collected dust in a drawer for years, but over the past months, I've found a new appreciation for the product category. It's partly thanks to the number of cool "tiny planet" creators I follow on Instagram, but most importantly, it's because of a shift in my understanding of what a 360-degree camera can do.
If you think that these cams are only good for photospheres and VR, you're missing out.
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It's been four years since I shared with you all the gadgets and quirky things that I own and love in my previous What We Use post. In the time since, a lot has changed in my personal life. I met the most awesome, weird, and pun-loving man. We got married, moved into an apartment of our own, and started traveling a little more frequently.
But a lot is still the same. I still pull double work duties: I own and manage my pharmacy, and I work here at Android Police, obviously. In between selling drugs and counseling patients, I sit back at my desk, clean up hundreds of emails a day, write a few posts, virtually shout at the entire team if they miss an Oxford comma, and come up with silly or inappropriate jokes.
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For most people, 360-degree cameras are a novelty item that they're willing to spend a maximum of $100 on, just to see what the fuss is about. That nets them a low-resolution, low-quality sensor, with limited features. For those who get bitten by the 360-degree bug though, a cheap camera won't do. The higher the resolution and specs, the better. And that's where the new Insta360 ONE X lands. It's capable of taking 5.7K videos and comes with built-in stabilization, for an awesome shoot-now-edit-later approach.
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