Spotify's Wrapped campaign turned out to be an ingenious marketing tool and more companies seem to be realizing the benefits of offering personalized, year-end insights to help generate word of mouth. GPay is jumping on the bandwagon with its own 2020 rewind stats.
Google has just announced its second new app in one day, releasing Google My Business to the Play Store. With the goal of "helping your business shine," My Business offers smart insights for your Google-connected business. From Google+ page insights to the ability to update your company's information, My Business helps you find and connect with "your people."
The app offers insights on your business' appearance in search, how users interact with you on Google+, and how you're displayed in services like search and Maps, with the option to update your information any time. My Business also has quick access to your Google+ page for quick business-related sharing on the go.