These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app.