You've probably been hearing a lot about a disease known as ALS in the last few days, and how CEOs of various tech companies are dumping buckets of chilly H2O on themselves in some misguided attempt to cure said ailment.

ALS, by the way, is a condition you're almost definitely already aware of, especially if you're American - it's more commonly known as Lou Gehrig's Disease. ALS is a rebrand by the medical community (and by rebrand, I mean an actual, scientific name), and stands for amyotrophic lateral sclerosis.

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