During my briefing for the new HTC U Play and U Ultra last week, a point of discussion around "flagships" came up during the presentation. HTC wants to send the message that U is now the premiere brand for the company, and that U is where HTC's premiere products will be found.

There was an interruption by an HTC rep, something along the lines of "we won't say there will be no HTC 11" (I'm paraphrasing here - this isn't a directly attributable quote), but the HTC executive making the presentation then responded with something that basically worked out to "well, we kind of are saying that."

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