Since reviving Nokia's mobile handset business, HMD Global has been a good overall steward of it — especially in making consumers aware of its phones which are almost exclusively found online. Well, the company is now about to send four types of earbuds to American shores.
After an uncharacteristic foray into the world of smart lighting, HMD Global just got back to business with the introduction of several new Nokia phones and accessories. The headline new piece of hardware is the XR20, a "don't call it rugged" phone that has some serious durability credentials while still looking like something you'd want to carry around. Also in tow is the C30 entry-level handset, a new feature phone, and far too many new sets of earbuds.
After making a play with Android smartphones at all points of the price spectrum, Nokia Mobile pre-announced a slew of low-cost phones for the 2021 summer season. We now know when U.S. customers can expect to buy one of them and for how much.
Nokia has pretty much stepped away from making premium phones at this point, mostly focusing on the budget market in the past few years. The brand launched a slew of affordable phones for the European market last month, and it's now bringing one of those phones to the US.
HMD Global's Nokia phones come with some of the cleanest Android builds around, but that still doesn't make the company the fastest to update its devices. Despite a roadmap shared with users last year, some of the phones slated for Android 11 still haven't received new software versions. To better reflect when updates might actually be ready, Nokia has expanded its roadmap up to Q3 and added a couple of new devices onto its list.
Nokia is preparing a fresh batch of entry-level phones — including those with 5G — for 2021. But in the E.U. and U.K., where the six devices and some wireless earbuds will arrive first, there's more to this announcement than just hardware and new names.
HMD Global, with its Nokia brand, is one of the only mainstream companies that still offer Android Go smartphones. Further expanding its lineup is the latest Nokia 1.4, which brings a seemingly decent experience without costing an arm and a leg.
Nokia smartphone fans don't need to get their fix at third-party retailers anymore. HMD Global now offers direct sales from Nokia's website itself here in the US. That means you can pick up phones like the Nokia 8.3 5G or Nokia 7.2 right from Nokia/HMD Global, and shipping for some items is even guaranteed before Christmas if you place an order by the 17th.
The Nokia 5.3 was announced in March and quickly became an affordable favorite with reviewers thanks to its low £150 price tag. Few other phones in that bracket can offer the same level of performance along with a passable camera. HMD Global has now seen fit to launch an iterative update in the form of the Nokia 5.4, and it looks set to be another popular lower-mid-range option.
Over the past few years, HMD Global has followed the Motorola-like strategy of releasing phones at every imaginable price tier. The cheapest option so far was the 2019 Nokia C1, a 3G-only phone aimed at developing countries, but now HMD is releasing a 'Plus' variant with upgraded hardware and software.