When it comes to haptic feedback, which is a fancy term for the way your smartphone vibrates or physically responds to your actions, smartphone users are not used to much variety. Unlike the complicated haptic motors in console gaming controllers, my EVO has a pretty standard and very basic vibrating motor inside, and the only aspect apps can control is the length of the vibration. Boooring.

The Future Of Haptic Feedback

Earlier this week, I met with marketing execs from Immersion, which makes software for those haptic motors that let your handset vibrate.

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