WarnerMedia, and its parent company AT&T, is not the best with branding. There were once three individual HBO apps, each catering to a specific use case, but now the company is attempting to consolidate them across all platforms.
WarnerMedia has finally launched its new streaming platform HBO Max today, joining the other online entertainment services under the AT&T umbrella. The service comes with a number of original series on top of the content already available through the other HBO channels, like Game of Thrones, Westworld, Loony Toons, and DC Universe content. The US-exclusive service is free for HBO subscribers and will cost $14.99 a month for everyone else, with an option for a free seven-day trial.
HBO Max is set for a May 27 debut and the rush is on for WarnerMedia to get as many people on board as possible. With AT&T as its owner, that means giving away free access and extended free trials for its wireless, broadband, and TV customers. For the outsiders, though, they can get an introductory rate for their first year.
Warner Media/AT&T already has several streaming/TV services under its umbrella, including HBO Go, HBO Now, AT&T TV, Boomerang, and DC Universe. The company has been working for a while on a more complete streaming service with all the offerings of its existing catalog (plus many more additions) — HBO Max — and now the mega-service has a release date.
Cord cutting was all great and fun until every network and content maker jumped on the streaming service bandwagon and users started discovering how many subscriptions they'd have to accumulate to replace what used to be their single cable bill. YouTube TV has been trying to bridge that gap by offering a little bit of everything, including live sports, for US users. This spring, it'll also add HBO.
If you ask any mainstream technology or media company, they'll tell you subscription services are the gold rush of the 21st century. What company wouldn't revel in the steady flow of dollar bills rolling in from a defined user base every single month? A recurring line of income keeps companies alive, after all. Looking to cash in on the subscription craze, HBO is launching its own streaming service, and there's a ton of content on the way.