In a story that makes flabbergastingly (yes, I'm making that a word now) little sense to me, Google is allegedly building a competitor to WhatsApp for emerging markets. That is, a mobile messaging application that combines SMS and internet-based communication in a unified, merged, and seamless platform. This does not sound like any kind of Google product I am aware of... said somebody who has literally never heard of Hangouts.

Apparently, the big difference will be that this new service won't require a Google account, which must be a nagging issue for consumers in emerging markets for some reason or another I frankly do not understand.

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