Aside from its incredible build and lightning-quick updates, I'd argue that the most interesting thing about the Essential Phone is how low its price dropped in such a short time; this once-$700 phone hit an all-time low of just $249.99 on Amazon last month for Prime Day. Today's deal on the Halo Gray Essential Phone can't quite beat that, but at $279.99, it comes close.
Read More'Halo Gray' Essential Phone now available for pre-order, includes Alexa and costs $450
Just yesterday, Essential announced three new colors for its flagship phone - Ocean Depths, Stellar Gray, and Copper Black. While the colors are appealing, the $599 price tag definitely isn't, especially when the first model has been as low as $300. Today, Essential announced another new color, with Alexa built-in.
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