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Google Trends introduces portal for tracking US election search topics

Google Trends introduces portal for tracking US election search topics

For better or worse, search engines are how most people research information, so Google has been one of the primary ways people are informing themselves ahead of the United States presidential election. Google Trends already allows anyone to see what the most popular web searches are at any given time, but now Trends has introduced a page specifically for queries related to the election.

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Google revamps Google Trends site with real-time data, curated content, and more

Google revamps Google Trends site with real-time data, curated content, and more

When people want to look something up, they will more often than not turn to Google. That means Google's search data becomes a snapshot of what's hot, and Google Trends gives you a window into it all. Today, the Trends site has gotten an overhaul with some new real-time data features, as well as curated content and new ways to visualize data.

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Google Trends Now Provides Real-Time Data Following Biggest Update Since 2012

Google Trends Now Provides Real-Time Data Following Biggest Update Since 2012

Google Trends has received a big redesign in what is its largest expansion since 2012. Perhaps the most striking change is the inclusion of real-time data. Users can now turn to Google Trends for minute-by-minute views at how people are currently using the web.

Screenshot 2015-06-18 at 4.28.34 PM

To make Trends a better tool for journalists and researchers, Google has added in the ability to search by more niche topics and smaller geographic areas. Not only can I see how many people in Virginia have searched for Android M in the past few hours, I can compare views between the people in the Roanoke Valley with those in the DC suburbs.

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