It's been a process seeing Google merge its commerce apps and giving it all a new coat of paint. Google Express became Google Shopping in April while the accompanying website got redesigned in July. Today, Google is building on its platform with two new tools to help consumers fend for themselves during the holiday season.
Read More[Update: Shopping app arrives] Google Express is now Google Shopping, Feed and YouTube integration coming soon
Earlier this month, a report from The Information claimed Google was preparing to overhaul its shopping services — including Google Express. Now the company has officially announced the merging of Shopping Search and Express into the new Google Shopping.
Read MoreGoogle Shopping has a new desktop site with checkout for 'Buy with Google' items
Earlier this year, Google confirmed that it would merge Shopping (a way to search for products from many stores in one place) and Express (a combined storefront for multiple retailers) to make the new Google Shopping. While the mobile app still bears the Express name, the updated Google Shopping site has finally appeared.
Read MoreYouTube is working on AR-powered makeup samples for beauty shoppers [APK Teardown]
YouTube is undeniably one of the most influential platforms in the world; and when it comes to product marketing, there's no place better. Google recognizes this and is preparing to integrate Google Shopping into YouTube in the near future. While there are plenty of implications, we're going to focus on a specific feature that uses AR technology to help customers shop for makeup.
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Google Express may be renamed to Google Shopping, YouTube integration in development
Google Express has been around for years, but it has seen a renewed growth lately. The service has gained hundreds of retailers (while also losing one of its biggest partners), but it's still struggling to compete with Amazon and other online giants. According to a report from The Information, Google has big plans for Express — including a name change.
Read MoreGoogle Refines The Google Shopping Experience On Mobile With More Tabs And Less Loading
Christmas is coming. But before that, we have Black Friday. Either way, the time is ripe to give consumers the best shopping experience you can muster and bring in that extra dough. For its part, Google is making improvements to Google Shopping. You may know it as that tab that you forgot you could click when you perform a Google search, somewhere to the right of images and maps.
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[APK Download] Google Shopping Express Goes Material For Version 3.0
Before we go any further: Google's local delivery service Shopping Express is still limited to portions of the San Francisco bay area, Los Angeles, northern California, Chicago, Boston, Washington DC, and New York City. If you live outside of those areas, go ahead and skip this story, because Google Shopping Express (and similar competing services) aren't expanding outside of the densest US urban zones anytime soon. But for those who do qualify for the service, version 3.0 includes a new user interface.
New above, old below.
The app has been redesigned from the ground up, more or less, conforming to Material Design guidelines.
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Google Shopping Express Same-Day Delivery Service Expanded To Manhattan And Western Los Angeles
If most of your exposure to American culture comes from television and movies, you might get the impression that everyone in the country lives in New York or LA, with just New Jersey and some cattle spread thin in the middle. The people who do live in New York and LA seem to think that's the case anyway. Coastal urbanites, Google is ready to indulge your fantasies: Google Shopping users on Manhattan Island and the western portion of Los Angeles now have access to the Express delivery service.
Google Shopping Express is Google's answer to Amazon's same-day delivery service, among many other small-scale shopping and retail delivery options.
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