The coronavirus pandemic continues on and social distancing is the new normal. But you've probably seen news footage of hordes of people at the supermarket, ready to pounce on a pallet of toilet paper or a bottle of hand sanitizer come the rooster's crow. Doesn't look too socially distant, huh? Maybe you'd be better off having your groceries delivered for you. If you're able to pay a small premium, then there are a bunch of apps that can help, and we've got the skinny on them.
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It's been a process seeing Google merge its commerce apps and giving it all a new coat of paint. Google Express became Google Shopping in April while the accompanying website got redesigned in July. Today, Google is building on its platform with two new tools to help consumers fend for themselves during the holiday season.
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Earlier this month, a report from The Information claimed Google was preparing to overhaul its shopping services — including Google Express. Now the company has officially announced the merging of Shopping Search and Express into the new Google Shopping.
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Earlier this year, Google confirmed that it would merge Shopping (a way to search for products from many stores in one place) and Express (a combined storefront for multiple retailers) to make the new Google Shopping. While the mobile app still bears the Express name, the updated Google Shopping site has finally appeared.
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YouTube is undeniably one of the most influential platforms in the world; and when it comes to product marketing, there's no place better. Google recognizes this and is preparing to integrate Google Shopping into YouTube in the near future. While there are plenty of implications, we're going to focus on a specific feature that uses AR technology to help customers shop for makeup.
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Google Express has been around for years, but it has seen a renewed growth lately. The service has gained hundreds of retailers (while also losing one of its biggest partners), but it's still struggling to compete with Amazon and other online giants. According to a report from The Information, Google has big plans for Express — including a name change.
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Christmas is coming. But before that, we have Black Friday. Either way, the time is ripe to give consumers the best shopping experience you can muster and bring in that extra dough. For its part, Google is making improvements to Google Shopping. You may know it as that tab that you forgot you could click when you perform a Google search, somewhere to the right of images and maps.
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Before we go any further: Google's local delivery service Shopping Express is still limited to portions of the San Francisco bay area, Los Angeles, northern California, Chicago, Boston, Washington DC, and New York City. If you live outside of those areas, go ahead and skip this story, because Google Shopping Express (and similar competing services) aren't expanding outside of the densest US urban zones anytime soon. But for those who do qualify for the service, version 3.0 includes a new user interface.
New above, old below.
The app has been redesigned from the ground up, more or less, conforming to Material Design guidelines.
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If most of your exposure to American culture comes from television and movies, you might get the impression that everyone in the country lives in New York or LA, with just New Jersey and some cattle spread thin in the middle. The people who do live in New York and LA seem to think that's the case anyway. Coastal urbanites, Google is ready to indulge your fantasies: Google Shopping users on Manhattan Island and the western portion of Los Angeles now have access to the Express delivery service.
Google Shopping Express is Google's answer to Amazon's same-day delivery service, among many other small-scale shopping and retail delivery options.
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