Google added 4K movies to its library back in late 2016, following the launch of the Chromecast Ultra. Since then, many people — myself included — came to realize that there was one big oversight: It's not possible to upgrade your existing HD movies to 4K. There was no upgrade pricing or even an option to remove a movie from your account and then purchase it again in 4K at full price. As it turns out, that issue will be rectified soon: Google is bringing upgrades to Play Movies, and it looks like they will be free. Read More
A number of new releases on Google Play Movies have seen their prices for UHD copies lowered substantially, and you've probably got Apple's new 4K version of Apple TV to thank. When Apple announced it would charge the same price for UHD as HD movies (with in-place upgrades - something Play is not offering, sadly), it was probably inevitable that other streaming movie platforms would see their prices drop, as well. Amazon's already doing it, so Play Movies is just playing catch-up here.
Play Movies began offering 4K content a little over a year ago. While not all movies have had their pricing adjusted to the new scheme, you can probably expect that most major studios will make the switch over time, particularly when it comes to new releases. Read More