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Articles Tagged:

google hardware

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Google hardware year in review: What worked, what didn't, and what we want in 2019

Google’s hardware division is a rare success story inside a remarkably successful company - and one that has taken the better part of a decade to meet that definition. Its ambitions in the physical product space have grown from a geeky internet sideshow into a full-scale retail assault, and 2018 saw that ascendance continue. For all the naysayers it’s had - and there have been many - Google continues to position its hardware portfolio exactly where it needs to be: in stores. Chromecasts and Home Minis litter hundreds of Walmarts, Targets, and Best Buys, and Pixel smartphones are in Verizon locations across the country.

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Opinion: Google has quietly become one of the world's most important hardware companies

As we say goodbye to 2017, I'd like you to think back to five years ago - specifically, Google five years ago. At that time, if I had told you Google was one of the world's most important consumer electronics manufacturers, you'd probably have laughed at me.

Mentally put yourself in 2012: Google's just announced the fourth Nexus phone, the Nexus 4, running Android 4.2 Jelly Bean, along with the Nexus 10 tablet. At Google I/O six months prior, it unveiled the Nexus Q - a device intended to be some sort of smart entertainment hub... and proceeded to cancel its public launch.

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