After a report from The Information a few days ago claiming that Google would be ditching the Google for Work brand today, Google has officially announced that their business-oriented service will now simply be called Google Cloud.
This actually isn't the first time the platform is being rebranded — you may recall it used to be called Google Apps for Your Domain a few years back. Obviously, a rose by any other name would smell as sweet, but it's possible Google may be targeting a wider audience by deemphasizing the 'work' aspect from the name.
One of the more important components of Google Cloud is the collection of apps that make up Google Apps for Work, including Gmail, Calendar, Drive, and a handful of other popular products. Read More
For months, we have seen Hangouts shift from Google's primary messaging service to being focused on business use. The official Google for Work (which is in the process of becoming Google Cloud) blog has announced that Google+ is moving to the same purpose, and is now a core feature for businesses to use.
Starting immediately, Google+ will have "the same technical support and service level commitments as any other core service, like Gmail or Google Drive," according to the blog post. This shows that Google is serious about the future of Google+, perhaps not with a focus on the average user, but no doubt both parties will benefit from continued support from Google. Read More
Google for Work, also commonly known as Google Apps, is a service available to businesses on a subscription model from Google. As you might figure out from the name, it allows companies to create and manage accounts that can use Gmail, Google Calendar, Hangouts, Google Drive, and other related services. As a matter of fact, everyone at Android Police has a Google for Work account.
The Information reports that Google is discontinuing the use of the 'Google for Work' brand, and replacing it with 'Google Cloud.' One of their sources, someone who was briefed on the change, said "The name change is Google’s way of saying, ‘We have the best cloud platform, period.'" Read More