Whenever you search for something on Google, your data is sent to the company's servers, including details about your most intimate desires and queries you wouldn't think of sharing with a stranger on the streets. That's where privacy-minding alternatives like DuckDuckGo come in, but they won't give you personalized results at all in order to protect your data. The Berlin-based tech company Xayn wants to change that with its new privacy-centric search engine, trying to give you the best of both worlds: Personalized results without all the tracking.

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