The world is all eyes and ears today for one of the most important events that take place each year. Oh, you think I'm talking about MWC in Barcelona? Ha, neeeeerd! No, I'm talking about the 89th Academy Awards ceremony which celebrates the best in film for the past year. But for Google, the real award belongs to you and your shots and creations.
El Goog has started its Oscars campaign with a couple of tweets (1 and 2) saying that regardless of who's the big winner in the ceremony, the award for Best Picture belongs to you. That was followed up with a 1-minute video ad for Google Photos already posted on YouTube and likely to be aired during the ceremony tonight, but maybe only in its shorter version. Read More
"OK Google" is a phrase that gets spoken around my house several times a day. So much, in fact, it's the first thing my two year old says when he picks up a phone. He looks at it, holds it close to his mouth, and out it comes...even if it's an iPhone. He makes me proud.
But I digress, this is about Google's new ads. I personally have grown to rely on Google Now and voice recognition for most things, and Google is trying to get everyone else on that train, as well (come on in guys, there's plenty of room). Read More