At an event in Paris, Google apparently showed off a brand-new feature of the search app that is aware of your current location in relation to your queries. Google calls this Location Aware Search, or geocontextual search if you want to get technical. Basically, this allows you to ask questions without specifying an address or proper place name and still get information if you're near said place.

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Sorry for all the blacking out - but my query was "What is the phone number for this place?" and this is what I was shown.

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