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Articles Tagged:

generic

41

Forza Street first look: A generic racer by any other name (Update: Out now)

Forza Street first look: A generic racer by any other name (Update: Out now)

Samsung held its annual Unpacked event yesterday, revealing a plethora of products, such as the new S20 line of phones. In an effort to make these phones look appealing to gamers, Samsung also announced that Microsoft's racer Forza Street will come to the Galaxy Store this spring as a free-to-play release. Of course, the game is already available for pre-registration on the Google Play Store, and seeing that I'm an extremely impatient person, I've sideloaded the APK (V29.0.9) to take the title for a spin to see exactly what it has to offer.

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61

Google thwarts recent attempt to genericize its trademarked brand name

Google thwarts recent attempt to genericize its trademarked brand name

Google might have joined the common vernacular — it was entered into the venerable Oxford English Dictionary back in 2006, after all — but it has staunchly resisted attempts to render the actual trademark "Google" invalid. A recent suit to invalidate the term has been decided in Google's favor, so that's one more attempt thwarted. Instead of joining the vaulted halls of cellophane, linoleum, and thermos, Google will remain a trademark.

Genericization is a big problem for big businesses. Companies like Xerox and Zamboni have had to launch ad campaigns in the past to keep their terms out of common use.

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