Despite some deep problems with the initial launch and a steep drop-off in players after the novelty began to fade, Pokémon GO can't be called anything less than a massive success. Aside from securing a spot (if only a fleeting one) in wider pop culture, Niantic's augmented reality monster-catching game has also managed to warrant partnerships from real-world retail stores and secure no small amount of income from in-app purchases. How much isn't precisely known by anyone except Apple, Google, and Niantic, but one analytics firm has a guess. And that guess has nine zeroes in it.

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