In all but a few minor regards, the Galaxy S9 and S9+ resemble their predecessors to such a degree that an ordinary person would have a lot of trouble telling them apart. Sure, the phones’ bezels have been nipped and tucked, the location of the fingerprint scanner - mercifully - changed, and the S9+ now sports a second camera around back. These are differences, but ones that were as inevitable as they are iterative.

The fingerprint scanner on the S8 and S8+ was in a terrible location. It had to move. Apple is pushing dual camera, Samsung had to respond. Minimal screen bezel is so hot right now, Samsung should at least pay lip service to improving screen to body ratio (the phones are 1.2 and 1.4mm shorter than last year's, respectively), having now ceded its narrative advantage here to the iPhone X.

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