The G7 comes at a time when LG is arguably less relevant than ever in the high-end smartphone space. The V30 seems to have fallen on deaf ears with consumers (so deaf that LG launched it a second time), while the G6 was forced to use an inferior processor, a handicap that wasn't offset by more competitive pricing. Things generally aren't looking great for LG's mobile unit - which has been losing money for years - and it hasn't done a lot to positively differentiate its products from its arch-rival, Samsung, whose phones seem ever-more technically advanced by comparison.

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