Way back in February at the 2017 New York Toy Fair, Hasbro introduced a new product in its FurReal line of robotic pet toys. Unlike the others, the Proto Max is part of the Maker sub category, so named because it can be programmed to perform different actions. It's yet another example of a toy maker combining coding with playing in order to tap into the burgeoning STEM market. Why is this of any interest to us? Because the Android companion app has just launched, of course.