If you've used MyFitnessPal or any other kind of food logging app, you'd know that it can be daunting to log every single thing you eat. And if you've tried to follow diets to lose weight or build muscle, you'd know that there are so many strategies and that implementing them takes a lot of work and time especially when you take on the impossible task of finding adequate recipes and organizing them in a way that makes sense. Having lived through both scenarios, I am completely drawn to Eat This Much's concept.

Instead of painstakingly logging what you ate and discovering at the end of the day that you didn't meet your goal, or browsing through thousands of recipes trying to find the ones that seem to fit your goal, you just tell Eat This Much what your dietary preference and fitness goals are, and it uses its smarts to automate everything and take the guesswork out of meal planning.