Google's acquisition of Fitbit is now complete, according to an announcement made by the company earlier this morning. Claiming that the deal was always about Fitbit's hardware expertise and not customer data, Google says it has smoothed over regulatory concerns with a series of safeguards and commitments. However, we aren't sure if either US or Australian regulators' concerns have actually been addressed given the ongoing state of both investigations.
Google received good news from the European Commission earlier this week, as its acquisition of health tracking wearable company Fitbit was approved conditionally. But just because the $2 billion dollar deal has gained the thumbs-up from one regulatory body doesn't mean it's completely in the clear — Australia has threatened Google with a $400 million fine if the merger moves forward without approval from the Australian Competition and Consumer Commission.
Fitness tracking is one of the main reasons people love smartwatches, and Fitbit's offerings excel at it. Right now, Amazon has two of the company's watches on sale, including its newest watch, the Fitbit Sense. It has special health monitoring sensors, long battery life, Google Assistant integration, and it's just $259.95 at the moment — $70 off.
One of the primary purposes for smartwatches is to keep track of fitness, something Fitbit's offerings have always excelled at. Right now, two of the company's newest offerings are on sale, including $50 off the top-of-the-line Fitbit Sense and $30 off the Versa 3 model from a variety of online retailers.
Xiaomi's Mi Band series has won fans by offering a lot of fitness features for not a lot of money. That formula isn't changing with the latest entry, the Mi Band 5. It looks almost identical to its predecessors but makes some notable improvements: There's finally magnetic charging so you don't have to pry the device out of the band anymore, the screen is a little bigger, and the tracking is a bit more accurate.
The Mi Band 5 might not compete with high-end trackers and smartwatches from Garmin or Fitbit, but it doesn’t have to.
Xiaomi’s Mi Band series is a globally recognized brand of eminently affordable fitness trackers, and the recent Band 5 sure lives up to that rep. Its sub-brand Redmi also runs a parallel fitness product line, more common in Asian markets. The company announced its super-cheap Redmi Smart Band packed with a ton of features back in April, and now it's making its way to India at a similar bargain price.
After a recent leak spoiled the surprise, Fitbit has just announced its three big new products for 2020. The headline product comes in the form of the brand-new Fitbit Sense, the company's most advanced health-tracking smartwatch to date. At the same time, both the Versa and Inspire series get iterative updates that add enough new features to make them worth considering.
Google’s plan to acquire Fitbit has come under fire for the potential misuse of users’ health data, stalling the deal announced in November. In the meantime, Fitbit is continuing to work on its smartwatch range, and we could see some new product launches pretty soon. A WinFuture report details that Fitbit will add a new high-end timepiece named Sense to its lineup, along with new iterations of the Versa and Inspire series.
The Fitbit Charge 4 is among the better fitness trackers out there, but it's placed awkwardly between the Inspire HR and the Versa 2, overlapping with both in a lot of areas. The lines between the Versa series and the Charge are about to get even blurrier, as the latest firmware update (1.96.29) gives the fitness tracker Smart Wake, dynamic GPS, and a customizable display timeout.
For many people, Fitbit is synonymous with fitness trackers, but the company has faced new challenges from smartwatches in recent years. The Fitbit Charge 4 signifies a change, even if it doesn't look too different from its predecessor. The tracker packs everything you could want from a fitness tracker, and you get basic smartwatch capabilities like notification management, Spotify controls, NFC payments, alarms, and more. However, its $150 price tag may make it a tough sell when a smartwatch like Fitbit's own Versa 2 often goes on sale for the same price.