The Versa 2 is the pinnacle of Fitbit's hardware endeavors. It blends the beauty of a sophisticated smartwatch with the fitness tracking reputation Fitbit has been cultivating since coming onto the scene nearly a decade ago. For a limited time, you can wrap a brand new Fitbit Versa 2 around your wrist for up to 25% off with this Amazon offer.
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In time for the holiday season, Fitbit is updating a whole bunch of software and services in the hopes of getting everyone excited and resolved for a healthier 2020 — just as it hopes Google ownership will improve its stance in the fitness tech marketplace. Fitbit OS 4.1 will be rolling out some features originally exclusive to the Versa 2 to other smartwatches while Fitbit Premium will be adopting more special routines to inspire some better habits.
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Black Friday is still weeks away, but retailers are already raring to tell us about their deals. Costco's holiday offerings aren't as jam-packed as, say, Best Buy's; there are no Pixel or Chromebook deals here. Still, there's plenty to chew on, especially if you're thinking about a new Samsung phone.
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Samsung announced the Galaxy Fit as its direct Fitbit Inspire HR competitor this summer, and it's already on sale less than half a year later. You can get the wearable at most of the usual merchants for $80, which is $20 less than what you had to pay for it at launch.
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Google announced earlier this week that it would purchase Fitbit, the ailing manufacturer of fitness-focused wearables and smartwatches, for $2.1 billion. As tech acquisitions go, this one was small: Google valued Fitbit at a price equivalent to that of budget TV manufacturer Vizio back in 2016, a company whose value exists largely in its retail distribution network.
As I alluded to in the opening line, Fitbit isn't doing well. Its stock peaked shortly after its IPO in 2015 around $45 per share, and even after the announcement of Google's acquisition, sits at just over $7 today. This is because Fitbit's newest products aren't, well, good: its most ambitious yet, the Versa 2, has been subject to criticism almost entirely for the software it runs, while the hardware does little to set it apart meaningfully from manufacturers like Samsung and Apple.
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A report from a few days ago suggested that Google's parent company Alphabet was in talks to purchase fitness tracker manufacturer Fitbit, and sure enough, an official announcement has just confirmed that the deal is going ahead at a cost of $2.1 billion. With confidence in Wear OS seemingly at an all-time low, this latest news could signal that Google's wearable ambitions have some life in them yet.
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Google's approach to fitness has always been... lackluster. Google Fit hasn't received much attention lately, Wear OS lacks many of the tracking features that other wearable devices have, and the company's planned 'Google Coach' fitness assistant never materialized. Now it appears Google's solution to all of this might be to buy one of its largest competitors: Fitbit.
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Fitbit has been on a rollercoaster of success and uncertainty since releasing their first step tracker all the way back in 2007, and now the fitness tech icon may be looking for a potential buyer. This comes after Fitbit cut its 2019 revenue forecast after sales of its newest wearables (namely the Versa Lite) were below expectations.
Fitbit's grown from basic fitness tracking to move into smartwatches with models like the ill-fated Ionic and its much-improved successor, the Versa. Following some tantalizing leaks, the company's now officially announcing its latest smartwatch, the Versa 2, along with a premium fitness subscription service and the Aria Air smart scale.
Read More![[Update: Spotify too] Fitbit Versa 2 leaks point to September 15 release, confirm Alexa integration and OLED display](https://www.androidpolice.com/wp-content/themes/ap2/ap_resize/ap_resize.php?src=https%3A%2F%2Fwww.androidpolice.com%2Fwp-content%2Fuploads%2F2019%2F08%2Ffitbit-Versa-2.jpg&w=728)
Fitbit has been around long before smartwatches became a thing and is synonymous with fitness trackers to this day. However, the company isn't shy about its smartwatch ambitions and has already released some devices in this category, including the Ionic and the Versa. The manufacturer is building on this foundation and plans to release a new model of the latter. Renders already showed us what the Versa 2 should look like, and now, further leaks courtesy of TizenHelp and HRDLPN have surfaced, presenting the device and its packaging in full glory. TizenHelp claims it will hit shelves September 15.
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