Fitbit has become a household name in fitness tracking, and it's not shy about its desire to get into smarter wearables. It acquired bits of Pebble's carcass a while back and then launched the Fitbit Ionic. That first smartwatch was somewhat lacking in features, and it didn't offer enough to justify the $300 asking price. Now, Fitbit is back with a cheaper smartwatch sporting almost as many features and a less "retro-future" design. In fact, the Versa looks quite a lot like another famous smartwatch.