One of the strongest aspects of the Fitbit experience is the social element where you can check your rank among friends, engage in challenges over a day, week, the weekend, the holidays, or more, and taunt or encourage each other along the way. But unlike several other fitness services, Fitbit has never had a proper community with groups, posts, individual shares and comments. That is about to change now.

At CES, the company announced a new Community section that takes the Friends section to the next level. There, you can check a feed of shared posts and images from your friends, discover and participate in workouts by professionals, and join groups to help each other toward specific goals.

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