Google regularly updates its Play Store developer policies; the last time it happened, fake ID apps were banned from being submitted by developers. The guidelines have once again been changed, and several more categories of applications are now banned.

First, applications that "appeal to children but contain adult themes" are no longer allowed. This is possibly a follow-up to the 'Elsagate' controversy, where thousands of inappropriate videos featuring family/children characters were being uploaded to YouTube. Apps and games with similar content are now banned.

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